Office Hours:
Mon - Fri: 12 P.M. - 8 P.M.
Sat: 12 P.M. - 5 P.M.
If no one is available, please leave a voicemail or text with your name and number. Messages are returned promptly.
First Coast APA is proudly owned and operated by Kevin and Ashley Morgan. Kevin was born and raised right here in Northeast Florida, while Ashley is originally from Fort Myers on the west coast.
Their story actually started with APA. They met during League night in Gainesville, and even after Ashley moved to Orlando, APA brought them back together at a tournament. From there, they continued playing together in Orlando before taking the leap into league ownership.
From 2018 to 2021, they operated Lake and Osceola APA, where they grew the League to more than five times its original size and built a strong, player-focused community.
In 2022, the opportunity came to move closer to Kevin’s family—and the beach—and they jumped at it. Today, they are proud to lead a growing and thriving First Coast APA, focused on building a community centered around sportsmanship, integrity, and a great League experience for every player.
Along the way, they’ve been recognized as Rookie Operators of the Year, League Operators of the Year, earned multiple Growth Achievement awards, and received a Bond Award for their work in marketing and media.
First Coast APA is League nights done right. Built by players, for players.
The American Poolplayers Association (APA) was founded by professional poolplayers and Billiard Hall of Famers Terry Bell and Larry Hubbart in 1979 as the National Pool League, which became the American Poolplayers Association in 1981. The two realized the popularity of the sport, but knew, that different from other sports, there was no existing recreational league system.
Today, the APA, also known as the Canadian Poolplayers Association in Canada, the Japanese Poolplayers Association in Japan, and APA of Singapore in Singapore, and has grown to more than 275,000 members and boasts more members than all other “national” leagues combined. The League is administered locally by a network of Franchise Operators, called League Operators, and is conducted weekly in a variety of both 8-Ball and 9-Ball team formats. There are nearly 300 APA Leagues throughout the U.S., Canada and Japan.
APA League teams have the opportunity to advance to the APA World Pool Championships each summer in Las Vegas. In 2010, Guinness World Records recognized this event as the World’s Largest Pool tournament. In addition, the APA also hosts a second tournament, the APA Poolplayer Championships, in Las Vegas each spring. APA pays out a combined $2 Million annually at these tournaments.
The APA also conducts the U.S. Amateur Championship, the pool world’s most prestigious amateur tournament, which is the only competition open to APA members and nonmembers alike. The tournament began in 1994 and has grown significantly over the years, as players across North America battle for a spot in this coveted event.
The APA is has also been recognized as one of the top small business and home-based franchise opportunities in the world. In 2010, Forbes magazine ranked the APA as the #2 “Top 20 Franchises to Start.” APA is ranked a “Hall of Fame” franchise with the Franchise Business Review for having been named a Top 200 franchise for 10+ years. Click here to view more APA franchise honors.
One of the keys to the success of the American Poolplayers Association is The Equalizer®, the unique handicapping and scoring system that makes it possible for players of different playing abilities — especially novices and beginners — to compete on an equal basis, much like they do in golf and bowling. The Equalizer® uses a formula that measures a player’s ability. The result is a handicap of how many games a player must win to capture a match in 8-Ball or the number of points a player must earn to win a match in the 9-Ball format.